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EV Bi-directional Inverter
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DENSO CORPORATION
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USER RESEARCH | COMPETITOR ANALYSIS | INDUSTRIAL DESIGN
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Building off our work for the Denso 'FCV Emergency Inverter', we worked with the internal team at Denso Design to provide industrial design guidance for a DC-DC converter for Electric Vehicle (EV’s).
The Bi-Directional Inverter enables the use of electronics with a miniaturized EV power source. We achieved outstanding storability and portability by winding the cable around the unit, characterizing the DENSO inverter design series.
A sense of quality and reliability is created by the perfected design that is functional and robust. The design of a simple and easy to understand user interface provides peace of mind during energy scarcity, such as the Great East Japan Earthquake of 2011.
Designed in collaboration with Denso.
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“Max has always made these products very fine and innovative. He has a remarkable ability in styling geometry and business fitting. I am very pleased to work with him”
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Yoshito Itoh
Director, Design Division, Denso Corporation
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BRAND denso.com
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PHOTO our way studio / Denso
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