Following on from our Decathlon Aquafitness Strategy. We directed and managed the shoot for Aqua Fitness 2020 swimsuit and accessory collection.

We headed the artistic direction, pre-production, production and post-production.
 

Pre-production  | Shoot location, casting (Professional models, Decathlon employees, Models scout), creating a production team (Cameraman, Photographers, Coach, Make-up), coordinated on-set planning and organization of photographers/ cameraman/ sportive coach/ models. We organised the set, props, accessories and product management needed for the entire shoot which included storyboard creation. Core to our role was the management of the budget and transport logistics ( Research, Location, Location Management,Transport & Hotels, Local Transportation, Shoot Permits, Travel Coordination, food etc).
 

Production  | Creative direction and production management of the entire team during the shoot.
 

Post-production  |   Creative direction and management of the entire post-production process, liaison between Cameraman/photographers.

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Located in a pool with formidable ambience and beautiful architectural lines, characterised by quality in construction materials, the shoot reflected Aquafitness’s fresh brand image and quality of the product.