A production for Tribord’s warm jacket campaign AW23, set on Lake Annecy France.

This is Tribord's jacket that incorporates three product advantages (warmth, waterproofness, and wind resistance). We were asked to find a story and location that could help sell the idea of the jacket and expand its appeal beyond sailing.

We managed all aspects of the shoot from location scouting, and model selection through to production, delivering video and photography for use in-store and online.